/ Our Methodology

A Repeatable System, Not a Rolodex

Five documented stages turn audience psychographics and creator data into recommendations your team can interrogate, not just trust.

Tight overhead shot of a creator's hands scrolling through audience analytics on a laptop screen, lavender-tinted data charts visible, clean desk surface, controlled daylight from the left, sharp focus on the screen data
Tight overhead shot of a creator's hands scrolling through audience analytics on a laptop screen, lavender-tinted data charts visible, clean desk surface, controlled daylight from the left, sharp focus on the screen data
Environmental shot of a creator recording product content in their studio space, camera on tripod to the left, product held in hand under a ring light, dark background with precise controlled strobe, tight crop on hands and product
Environmental shot of a creator recording product content in their studio space, camera on tripod to the left, product held in hand under a ring light, dark background with precise controlled strobe, tight crop on hands and product
— Five Stages

Every stage documented, every decision visible

Stage 01

Audience Psychographic Brief

We map your buyers' values, behaviors, and cultural touchpoints — not demographics. This brief becomes the scoring rubric every creator is measured against.

Stage 02

Creator Pool Analysis

Hundreds of creators are filtered through audience overlap data, content cadence, and category authority — before a single name reaches your desk.

Stage 03

Fit Scoring Against Your Data

Each shortlisted creator receives a fit score built from your audience brief — not platform rank. We surface the 40k-engaged specialist over the 400k generalist every time.

Stage 04

Campaign Architecture

Matched creators are briefed with content frameworks tied to your conversion goals — messaging, format, and cadence specified before production begins.

Stage 05

Performance Measurement

Every campaign closes with a performance report tied to acquisition and revenue signals — not reach or impressions. You see exactly which creators moved the needle and why.

You own the methodology, not just the campaign

+ What You Keep

Every engagement produces a transferable brief — your audience psychographic map, creator scoring rubric, and campaign architecture — so the rigor compounds across every future campaign, with or without us.

Ready to see your creator thesis?

Send us your campaign brief. We return a scored creator shortlist with the psychographic reasoning behind every recommendation.